Do we need an app, or would a website do?
Often a website will do, and we will say so. An app earns its place when people use it repeatedly, need it offline or on the move, or need push notifications, the camera or other phone features. If customers will use it once, a fast mobile website is usually the better spend.
Will Apple or Google take a cut of our sales?
Only for some kinds of sale. Digital content and subscriptions sold inside an app generally go through the store's billing, which charges a commission. Physical goods and real-world services, such as orders, bookings and deliveries, are usually paid through your own payment provider, such as Stripe. The rules and rates have been changing under the UK's Competition and Markets Authority, so we check the current position for your app during scoping.
Can the app work without a signal?
Yes, if it is designed for it from the start. Field and staff apps usually need to capture work offline and sync when the connection comes back, which affects how the data is stored and how conflicts are handled. It is much harder to add later, so we ask about it during discovery.
Can the app share a back end with our website or existing system?
Yes, and it usually should. One API serving the website, the app and any internal tools means one set of rules and one copy of the data. If you already have a system with an API, the app can often use it directly.
Who owns the app and the store listings?
You do. Apps are published under your own Apple and Google developer accounts, and you own the code, the listings and the reviews. Documentation is handed over so your own team, or another developer, can carry on.
Do you build native Swift or Kotlin apps?
No. Codexlava builds with React Native. For most business apps that is the better trade, but for graphics-heavy games or apps that live deep in the hardware, a native specialist is the right call, and we would tell you so rather than stretch.
How do updates work after launch?
Apple and Google release new operating system versions every year, and apps need occasional updates to keep working well on them. Crash reports from real phones arrive through Sentry. Updates are built, tested and submitted through the same stores, and how much of that we handle is agreed before launch.
How long does app store review take, and can an app be rejected?
Review times vary and an app can be rejected, most often for missing privacy information, broken sign-in for the reviewer, or content that breaks a store guideline. We prepare for review as part of the build, and since April 2026 Apple and Google have committed to the CMA to review apps in a fair, objective and transparent way.