Codexlava runs paid campaigns on , LinkedIn Ads, TikTok Ads and YouTube Ads, with Google Ads alongside — inside your own ad accounts, so everything stays yours.
Tracking goes in first, every platform is reported against enquiries, and when one is not paying for itself, we tell you to stop.
Each one judged by the same number: what an enquiry costs.
The widest reach in the UK and the most detailed consumer targeting — interests, behaviours, lookalikes of your best customers — across feed, Stories and Reels, from one Meta ad account.
Reach people by job title, seniority, company and industry — the platform for selling to businesses.
Native-feeling short video in front of audiences that rarely see a traditional ad.
Video ads before and alongside what your buyers already watch, targeted through Google’s data.
Social builds demand; search catches it — so the interest your ads create does not become a competitor’s click.
Not a campaign set once and left running. Five jobs, done every month.
GA4, Google Tag Manager and each platform’s own tracking tag installed, and enquiries defined, so every pound can be traced to a result. In your ad account, which you own.
Built from who actually buys from you: customer lists, lookalikes, job titles, interests and people who already visited your site.
Campaign structure, ad copy and placements set up, with variants tested against each other. We brief the creative; the images and video come from your team or designer.
Spend moved towards what produces enquiries and away from what does not, rather than set once and left running.
Cost per enquiry by platform, not likes and reach — and a straight recommendation to stop a platform that is not paying for itself.
UK businesses put £11.5bn into social media ads in 2025, more than a fifth up on the year before. When everyone is spending more, the advantage goes to whoever can see which pound actually produced an enquiry.
Source: IAB UK, Digital Adspend 2025 (March 2026). Market context, not Codexlava results.
Start where your buyers are open to hearing from you — usually one or two platforms, measured properly, not all of them at once.
| Facebook & InstagramMeta | LinkedInB2B | TikTokShort video | YouTubeVideo | |
|---|---|---|---|---|
| Best for | Consumer products, local services, broad reach | Selling to businesses and professionals | Reaching audiences that skip traditional ads | Explaining a product on video, at scale |
| Targeting by | Interests, behaviour, lookalikes | Job title, company, industry, seniority | Interests and viewing behaviour | Google data, interests, what they watch |
| Formats | Image, carousel, video, Stories, Reels | Single image, document, video, message | Vertical short video | Skippable and short video |
| Watch out for | Cheap clicks that never convert | Higher cost per click | Creative wears out fast | Views are not enquiries |
Who buys from you, which platforms they use, what an enquiry is worth, and what you are running today.
GA4, Google Tag Manager and the platform tags set up so every enquiry, call and booking is counted from day one.
Which platforms first, who to target and how the budget splits, with a stated goal so success and failure are both recognisable.
Campaigns built in your ad accounts, with the creative briefed and the first variants running against each other.
Weekly optimisation and monthly reporting against enquiries. If a platform is not paying for itself, we will say so.
Run inside your own accounts, so you keep the history, the audiences and the data if you ever change supplier.
Enquiries, calls and bookings tracked as events, so every platform is judged on the same numbers. This site does exactly that.
Enquiries landing in the CRM with the ad that produced them attached, so marketing and sales see the same lead.
Fast campaign pages built by the same team that builds websites, matched to the ad that sends people there.
If you are in the second column, we will say so on the first call rather than sell you something you do not need.
You approve each stage before the next one starts, and you own everything you paid for.
GA4, Google Tag Manager and platform tags installed and tested before any spend.
Which platforms first, who to target, how the budget splits and what success looks like.
Built, launched and managed in the accounts you own.
Spend, enquiries and cost per enquiry by platform, with what changed and why.
When a platform is not paying for itself, we say so.
What makes ChatGPT, Gemini or Claude mention a business - crawler access, readable pages, consistent facts - and what nobody can promise.
How fixed-price and time-and-materials software contracts differ, where the risk sits in each, and how to tell which one suits your project.
Tell us what you are running today. We will come back to you on what is worth keeping, changing or stopping. For being found without ads, see SEO & AI visibility.
One call, no obligation. We will tell you what the work involves, roughly what it costs, and whether we are the right people to do it.